There was a period during the ’90s when dimness was extremely popular and pink had a terrible rep. Enter Jerrod Blandino and Jeremy Johnson. Neutral and troubled by the too-genuine condition of the beautifying agent’s industry, they yearned to begin an organization that brought back unashamed allure and womanliness. Roused by affection for Paris, audacious girliness and the transformative intensity of beautifiers, they made Too Faced, a boutique brand with enormous dreams. Today, Too Faced has developed into a pioneer inside the excellence business, making imaginative remorselessness free beautifying agents that ladies love to wear.